My process varies depending on the project. Some come with clear specs, others begin with just a rough idea. I usually follow design thinking as a foundation, but I stay flexible and adjust my approach based on what the project needs.

I typically start by understanding the user. The first question I ask is, “Who are our users?” If I can talk directly to them, I do. Then I define the problem, brainstorm possible solutions, create quick prototypes, and test early. I start by sketching ideas to explore different directions and gather feedback early.

Collaboration is a core part of my process. I bring in engineers, product managers, data scientists, and other key teammates from the beginning. Getting their input early saves time, avoids costly rework, and helps us ship better products, faster.