Led end-to-end product design for Worklife’s feedback platform, contributing to its #1 Product Hunt ranking (Jan 2024) and helping grow the business from 0 to $50K ARR

Designed core product interfaces, including dashboards, feedback flows, and admin tools, and built a 0→1 design system in Figma to improve visual consistency and development speed

Shipped 3 new engagement-focused features, increasing monthly active users from 35% to 78% in just 3 months

Launched the company’s user research practice and led user interviews and usability testing to inform product decisions

Redesigned onboarding and empty states to guide new users more effectively, reducing time-to-value from 3 days to under a day

Designed the full user flow and UI for the comment feature, including reply threads and cross-platform notifications (Slack, email, and in-app)